Cruelty-free Shopping Just Got Easier

[01 February 2007] - Leading high street retailer Marks and Spencer has adopted the strict fixed cut-off date policy on animal testing for beauty products, the benchmark for cruelty- free cosmetics and toiletries.

Naturewatch regularly works with companies both big and small who are seeking to improve their animal testing policies, offering advice and guidelines and moving them closer to implementing the strict fixed cut-off date.

Since meetings were first held with representatives from Marks and Spencer’s Corporate and Social Responsibility and Product Development team in January 2006, M&S have made impressive progress, and Naturewatch is delighted to announce Marks and Spencer’s beauty products now have a fixed cut-off date of 1 January 2006.

The policy means that M&S won’t use any of the newly developed ingredients that still necessitate animal testing, and is the culmination of many months of discussion and meetings with their suppliers to ensure that M&S beauty products are truly cruelty-free.

This is a tremendous result for everyone involved! Thank you to everyone who wrote to Marks and Spencer asking them to adopt a non-animal testing policy; this new policy is evidence that consumer pressure can and does work.

Naturewatch Press Release Here

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