To help you through the minefield of animal testing policies - the new 11th edition of the Compassionate Shopping Guide continues to provide a comprehensive Guide to cruelty free. Lifting the lid on animal testing policies, and helping YOU make informed ethical choices.

The 80-page pocket size Guide provides a very practical and positive way in which you can make a difference. It clearly lists which products have been developed using recently animal tested ingredients, and covers most personal and household brands in the UK.

Money saving offers on cruelty free To help you shop cruelty free - every copy of the Guide comes with money saving vouchers saving you £'s on cruelty free products. 

From Green People, Naked, Simply Soaps, Martha Hill, Moom, Essential Care, to name a few, offering super discounts and gorgeous free gifts!

Through making informed choices, you can use your purchasing power to support companies that have committed to cruelty free - you do have more power than you think! Cruelty-free shopping needn't be difficult, once you know which companies do have an ethically sound approach to animal testing, and which don't. So keep this essential guide in your shopping bag - don't leave home without it!