Naturewatch protest at The Body Shop HQ

Naturewatch’s peaceful protest, held on Monday 26th June 2006, outside The Body Shop’s Littlehampton HQ, was hugely successful.

Protesters were there bright and early for an 8am start, and were joined by “Lilly Lapin” the bunny mascot adopted by the campaign and Ms L'Oyalté, who sported an outfit made up of over 500 Body Shop loyalty cards, sent to Naturewatch by former Body Shop customers.

Protesters received tremendous support from drivers passing-by, hooting their horns in support, as Lily and Ms L'Oyalté enthusiastically brought attention to the protest, spreading a good deal of sunshine on an overcast day, as well as sending a clear message...

On hand were local radio stations Spirit FM, BBC Southern Counties Radio, and Southern FM, broadcasting direct from the protest, that included interviews with both John Ruane, Director of Naturewatch and National Green Party Spokesperson for Animal Rights - Sue Baumgardt.

While the story also appeared on regional TV - BBC Southern, and as the lead story on the BBC South website. Coverage of the protest even made it into trade magazines, Cosmetics Design.com Europe, and Retail Week.

All in all a highly successful protest!

BBC coverage
Trade press coverage