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June 2000 – Naturewatch launched Boycott to supporters informing them of the brand names of all the products made by L'Oréal and their subsidiary companies. Also the important fact that Nestlé are major shareholders in L'Oréal.
July 2000 – Naturewatch requested a meeting with L’Oreal to discuss their continued use of animal-tested ingredients in their products. Despite several approaches by letter and telephone, the company refused to meet with us personally but suggested we set up a meeting with the CTPA. The Cosmetics, Toiletries & Perfumery Assocation is their industry lobbying body.
November 2000 – Naturewatch organised a National Day of Protest against L’Oréal. Events were held at more than 28 locations around the country including outside L'Oréal (UK) HQ in London.
March 2006 - L'Oréal annouces takeover of The Body Shop! Supporters voiced their dismay with letters, phone calls, emails and protests outside Body Shop stores up and down the country. Naturewatch produced flyers and posters, encouraging the public to write to the Body Shop and to Boycott Body Shop products.
March 2006 - Marketing magazine 'Brand Republic' announces that The Body Shop brand has slumped since the takeover by L'Oréal .
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June 2006 – We launched Body Shop Boycott at a protest outside Body Shop HQ in Sussex. The Peaceful Protest was widely reported in the media and was the lead story on BBC Southern TV. The protest also featured in prominent trade magazines. See images above.
April 2007 – One year on protests continued to keep L'Oréal’s use of animal tested ingredients in the media spotlight around the world. For example, in Australia, members of Animal Liberation Victoria held a demonstration outside a Body Shop in Melbourne’s central business district.
July 2007 - L’Oréal officially acquired the Body Shop in July 2006. Our Boycott Campaign successfully ensured that the once loyal Body Shop ‘big spenders’ have taken their custom elsewhere. Read Naturewatch Press Release: One Year On, Once Loyal 'Big Spenders' Boycott Body Shop [pdf]
Send a letter to L'Oréal to voice your dismay about its continuing use of animal experiments. Click here to download a letter we've written for you - all you need to do is print it off, insert the date, sign it, enter your name and address and then post it. Or, use the information to help you write your own letter.
Boycott L'Oréal – They’re simply not worth it! |